Getting Back to Basics | 2 simple things you can do to turn around your business.
I received some great advice today. Simple, but exactly what I needed to hear.
In our businesses, there are only two things we need to do everyday. TWO things, that’s it. Music to my ears, for sure, hopefully for you as well. You ready to hear what those magical two things are?
Here ya go:
1. Provide value to your community every day.
2. Present your community with an opportunity to buy, every day.
Let those sink in a bit and think about what that means for you and your business. What do you do to provide value every day? How do you encourage your community to become not just a member of your tribe, but also a customer (without making them annoyed)?
Let’s chat more about what those two items really entail. It might be different for your business and you might pick up some new ideas. Read on with an open mind and be open to new possibilities. And be sure to share any other methods that work for you.
Digging Deeper Into the 2 Simple Things Concept:
1. Provide value to your community every day.
This means putting out information, content that helps you connect with your tribe. Be human, be vulnerable, tell them about your thought process, behind-the-scenes, before-and-after scenarios of your clients, case studies, tell them stories, engage them and inspire them. Educate them. Get them interested and let them love you. AND let them not love you. The more you put out your message in an authentic way, the more you’ll attract those that are meant to be with you and the more you’ll turn away those that aren’t a good fit. This is a really good thing. As much as we want everyone to love us (me, me, me – be my friend!), that isn’t the reality and the sooner and more powerfully we can polarize people (strongly attract and strongly push away) the more effective our messaging will be and the higher quality our followers will be.
For me, as a photographer, as I turn my specialty to storytelling headshots for entrepreneurs, this means, I need to tell more stories. Talk about my clients and why they do what they do and why they’ve come to me. I need to share information about being better in business and life. Because this is what entrepreneurs need to hear and how they will benefit the most. I’ll share behind-the-scenes shots and video. I’ll share my process as an entrepreneur and the things that work and don’t work for me. And I’ll see what is helpful, what is not helpful and I’ll tweak it as I go, letting intuition and inspiration and the things I’m hearing from my peeps guide me.
What does this value-adding mean for you? How will it take form?
2. Present your community with an opportunity to buy.
Whoa. This one was hard to hear. Ask people to buy from me every day, really, every day?? That’s kind of scary. Vulnerable to ask for a sale, only to hear crickets, or maybe, even, be straight out rejected.
Here’s my trick: Reframe this from selling to inviting. Invite your people to take action. Let them connect with you on a more personal, deeper level. And it doesn’t necessarily mean asking them to buy something from you every day. This can be an offer to let them sign up for your newsletter, ‘like’ your Facebook page, sign up for an upcoming webinar or workshop, join you for an event you’re hosting. There are many ways to let people connect to you and your business, so be sure to brainstorm the ways that you would enjoy the most. Now, all these other ideas are excellent ways to extend a helping hand, but you are still in business, so don’t forget to invite people to be a part of the main event. You’ve told so many stories, provided so much valuable content, they already know you, they like you, they want to hear more about what they can buy from you. Even if they’re not ready to buy yet, they still want to hear about what you have to offer.
Here are my own photo-biz-specific invitations I can offer: Sign up for my semi-regular newsletter (I’m working on it, I’m working on it!), FB Page, Instagram, Pinterest, Workshops, and my main event – Headshot Sessions. I am now committing to putting out daily content that is of high value and is fun for my peeps to see and/or read.
What are the invitations you can extend? How many ways can you connect with people? It’s not about quantity as much as quality, so stick with the methods that are fun for you. What can you commit to today for your business?
So there you go. This is an opportunity to de-clutter your to-do list and get back to the basics. Be sure to take action as soon as you can and get your message out – let people know what you do, let them love you and let them buy from you.
I’d love to hear more about what you’re doing and what you can commit to and what does and doesn’t work for you.
Please share this post with any entrepreneur friends you think could use some motivation and be sure to like both the Cowork Evergreen Facebook page as well as my Photography page. I look forward to connecting with you on a deeper level! (see what I just did there? you can do it too! xo)
Katy Moses is a portrait photographer, with a lovely studio, tucked in the mountain town of Evergreen, Colorado. She specializes in storytelling headshots for entrepreneurs – taking images that show the real spirit and message of her subjects, so they can better connect with their respective communities & clients. She loves all that goes into the building of a business and a brand and she’d love to hear more about your business. Seriously, she’s a big nerd. You can reach her here: firstname.lastname@example.org