The Making of a Digital Product
Guest post by Cowork Evergreen member, Laura Brandenburg
In June of 2015, I took a first step toward a calling to help mom-entrepreneuers, a calling that I’d been ignoring for nearly two years. I hosted my first ever Digital Product Workshop here at Cowork Evergreen.
Thanks to promotion through Cowork and a few of my own contacts who wanted to get a behind-the-scenes view into what I was up to, the workshop was attended by 5 wonderful women. In September we hosted take 2 and December take 3.
The in-person workshop was and continues to be an immensely powerful experience for me. To connect with other women, have the opportunity to share my business journey, and empower them to make more profitable, flexible choices inside their businesses hits me deep down inside.
With the success of the in-person workshops, I kept receiving requests to make it virtual. And I didn’t know how or when I would make this happen. The workshop was an expression of a calling, not a business model.
Then in November of 2015, I found myself still talking about these ideas. I had started a Momstyle Your Business Facebook group. The creative spirits and business goals of the 40+ empowered women there nourish and energize me. Through the group, I continued to make connections with women not located anywhere near Evergreen, Colorado.
And I’m loving every minute of it.
So I decided that yes, there would be a virtual edition of the Digital Product Workshop.
The virtual version started to take shape as an outline. Then I carved out bits of time here and there to work on the content. Progress was slow, but there was progress.
Finally, I committed myself to working through as much as possible during one of my Cowork days (i.e. focused creativity days). I left Cowork that day with official “good” drafts of 7 short modules that covered everything we do during the in-person workshop, in a way that made sense for a more virtual, asynchronous environment.
Now, of course the inner dialog started. It’s not enough. What if you included ____. You only have 19 subscribers, who is going to buy this? Why don’t you keep working on your “real” business.
On and on and on.
But no matter. I kept plugging away. In December, I finished the final revisions, recorded the audios, and made the workshop available to help moms anywhere add a more profitable offering to their businesses.
And a funny thing happened when I recorded the audios. Recording audios is typically my least favorite part of creating a digital product. There is something uncanny about speaking into a microphone and trying to visualize a real person listening in, someday and somewhere unbeknownst to me. I’m typically watching the clock, even while reading my script, waiting for the whole thing to be over already.
But this time was a little different. The content I recorded for the workshop is more personal and driven from a place deeper inside of me than is the content I record for my first business. And because I had delivered the content live, I was able to step into that physical Cowork space, even while sitting alone in my office, reading my transcript (and doing a little ad-libbing too).
The audio recording piece was almost fun. My voice shifted a lot. I let me be me.
I finished all the audio recordings within two weeks’ time. With all of the transcripts and audios off to the editor for proofing and editing work, I was left in a waiting game, the first of several.
- There was waiting for the audio files and transcripts to be edited so we can be sure to get good, clean files out to our buyers.
- Then waiting for the audio files to FTP.
- Then waiting for the cart set-up.
- Then waiting for some sales page formatting adjustments.
- Then waiting for the final proofing of the sales page and course delivery page.
When you outsource, waiting is part of the game. I share this not because I am resentful of my support team (in fact, I’m incredibly grateful to them – they make everything easier and better quality).
I share this because when you are used to doing it all, it can be tough to sit back and wait. And that can lead to a temptation to do more than you really want to be doing.
Yet, before I could believe it, the product was live. Just like that, all of the pieces fit together perfectly, and we were ready to make it available to the world.
I had to wait one day to see the first sale come in. And now I’m waiting through the holidays to implement an official launch in January.
Click here to sign-up for the challenge. The worst thing that can happen is that you come up with a way to make more money from your business in less time in 2016. I hope you can join us!
About the Author:
Laura Brandenburg started her first business in 2008 and experimented with consulting, personal coaching, training, and writing. In 2011, shortly after her first daughter was born, she landed on a mix of digital product offerings that have enabled her to build a 6-figure business while working part-time from home, so she could spend a lot of time with her two young daughters.
Now, Laura is focused on empowering women to build momstyle businesses – online ventures that nourish their creative spirits, generate significant revenue, and allow them the flexibility to be the moms they want to be.
Find out more about momstyling your business at: http://laurabrandenburg.com
Find the Free 5 Day – Profitable Product Possibilities Challenge here: http://laurabrandenburg.com/profitable-product-possibilities/